August 20th 2010

Call Direct

“This, then, is how you should pray: ‘Our Father in heaven, hallowed be your name….’”
Matthew 6:9 (NIV)

Over twenty years ago an insurance company had an innovative idea. It was revolutionary and radical. They removed the middlemen and asked their potential clients to call them directly. This removed the need for an insurance man knocking on the doors of clients collecting payment. The insurance company called ‘Call Direct’ was born. They state on their website, ‘On our first day—2nd April 1985—we became the first UK insurance company to use the telephone as our main channel of communication. It was a revolutionary event as out went the middlemen, the fat commissions and the forms and the jargon. In came speed, simplicity and a common-sense human touch….’

The company grew rapidly and is now a leading insurer in the UK. Some people might argue that clients miss the personal touch, the advice given to individuals known to the insurance agent. The ‘common sense human touch’ may not come over very well at the end of the telephone. It is, at the end of the day, the consumer’s choice. Whether we like it or not we do have to do much of our business today via the telephone or Internet and the personal contact is lost.

In Matthew 6:9, Jesus Christ tells us we can call direct to our Father in heaven. Is it not the most amazing and wonderful gift to be able to pray directly to the God of the Universe who is also our Father in heaven? There is no middleman taking a commission. Jesus Christ was our middleman and he paid the commission with his blood. The prayer or call is direct—no dialling codes, no charge, totally free, no bad lines, no intermittent noises on the line and no fear of eavesdroppers listening in. Most importantly of all, no stranger at the end of the line. Instead we will be heard instantly and we will be understood completely no matter how jumbled our feelings make our words. Our God will listen to us. We won’t have to apologise as to how frequently we make the call, we won’t be flagged up as a troublesome client. No—God welcomes our prayers, our calls to him. He wants to hear from us, and encourages us to talk to him as much as we can (1 Thessalonians 5:17).

Make the call, talk to God. He is waiting to hear from you. He made you and he understands what makes you who you are. He delights in the sound of your prayers—speak to him.

Father, thank you for this amazing gift of direct access to you because of Jesus Christ. It defies man’s technology—you and your greatness exceed all that we understand as human beings. Yet you delight in hearing from us, your children. Thank you.

Study by Irene Wilson 

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